BBC Creative has produced the 60 second TV trail designed to showcase the BBC’s uniquely vast and varied value.The premise is that the BBC produces an eclectic combination of things that brings value to everyone, including factchecking, content from the natural world, the drama of Traitors and the £5 billion it contributes to the UK economy each year.The campaign will continue as a multichannel rollout across audio, social and digital, demonstrating the BBC’s unique offer to individuals and impact across society.Not for the first time the BBC will have Charter Renewal in mind and the more realistic prospect of an alternative to the Licence Fee.
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