Narrative Entertainment has launched Frame in the UK, a fully independent, ad sales house bringing together broadcast experience and digital expertise.Frame has been incubated in broadcaster Narrative Entertainment, and launches with the POP and GREAT! channel networks, engaging family and co-viewing audiences, and the often overlooked 55+ demographic. These brand-safe environments provide advertisers with a platform for high-impact, data-informed campaigns. Additional channel partnerships are already in development.“We created Frame to be a linear and digital sales house that gives brands an alternative to the media giants,” said Elizabeth Anyaegbuna, MD of Frame. “We truly understand audiences and how to deliver effective media placement. We’re not just chasing volume for our clients – we’re creating relevant, high-quality advertising experiences that reflect a deep understanding of audiences and content. My meetings – with brands, channels, IP owners – have all shown that there’s a desire to see a new, agile player in this space, ready to deliver the quality of broadcast with the precision, measurement and reporting of digital.”Anyaegbuna is leading Frame having previously launched 16×9 Media in 2019, and holding senior media roles at Viacom, A+E Networks, Sky and Turner.Frame’s Connected TV and programmatic capabilities enable advertisers to reach audiences with precision while maintaining the brand safety that broadcast delivers and clients demand, particularly when targeting co-viewing and family audiences.The POP network is the UK’s only dedicated FTA commercial kids’ broadcaster, and the #1 kids’ network for co-viewing, with 48 per cent share. GREAT! comprises Movies, Action, Mystery, Romance and Christmas channels for the 55+ audience.
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