Advanced Television: Ancestry channel sponsor deal with Sky History

Story from Advanced Television:

Hearst Networks UK has announced a new sponsorship partnership for Sky History and Sky History2 with Ancestry, the specialist in family history and consumer genomics. As a previous client of the brand, this renewed collaboration between the two brands will once again blend the power of storytelling to inspire audiences to explore their heritage and uncover their personal histories.

As part of this new partnership, Ancestry will be the channel sponsor for Sky History and Sky History2, enriching the experience of both brands’ audiences by connecting historical events featured in programming to their very own family stories. This collaboration aims to create a deeper connection to history, inspiring curiosity and exploration into personal legacies.

The sponsorship will include elements across both linear and VoD platforms, and targeted digital activity, which will amplify Ancestry’s presence among UK audiences who are enthusiastic about history, heritage, and human stories.

“We are delighted to partner with Ancestry, a brand that shares our passion for history and storytelling,” said Marianna Kritikos, VP Commercial Advertising and Partnerships at Hearst Networks EMEA. “Together, we aim to bridge the gap between historical narratives and personal discovery, empowering individuals with insights into their past.”

“We’re delighted to renew our previously successful partnership with Sky History,” said Russell James, UK Country Director at Ancestry. “There is an obvious and powerful connection between our brands, and this represents a great opportunity to tell an engaged audience about the personal stories Ancestry can reveal.”

The partnership was developed in collaboration with Sky Media. The campaign will launch from now till the end of the year.