Premier Sports has made a return to UK screens after the owners bought the business back from Nordic operator Viaplay.The company has today (April 9) launched a new website, app and streaming platform, while the linear channels, now rebranded as Premier Sports, will continue to be available on Sky, Virgin and Amazon.Richard Sweeney, CEO of Premier Sports commented: “We are thrilled to return to the UK market and offer our stellar sports portfolio to a loyal and expanding subscriber base. This represents a new era for Premier Sports in the development of our business, we’re excited to be back across the UK.”Viaplay Group paid £30 million to acquire the UK sports streamer in July 2022. Subsequently, financial pressures led Viaplay to announce a new strategy that would focus on its core business in the Nordics and the Netherlands, and its Viaplay Select operations.LALIGA TV makes its return as a standalone offering via the new Premier Sports streaming service. The 24/7 channel showcasing “All of LALIGA, All in one place” includes live games, daily studio shows with top Spanish football experts, features, documentaries, archive footage, and much more.The premium channels will be rebranded as Premier Sports 1 and 2, available on Sky channels 419 and 420, on Virgin as channels 551 and 552 and on Amazon Prime as an add on subscription. The new streaming service is supported by a wide range of devices and platforms, including iOS and Android smartphones and tablets, PC and Mac, FireTV and AndroidTV, Chromecast, with dedicated Smart TV apps for Samsung & LG devices coming soon.Commercial Premises in the UK will continue to access the Premier Sports channels via the Sky Satellite system.As part of Premier Sports’ return to the UK market, the Scottish League Cup will be rebranded as the Premier Sports Cup when the 2024/25 season kicks off in July.
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