The UK government has published its much-anticipated Media Bill, bringing mainstream video-on-demand (VOD) services such as Netflix and Disney+ under a new Ofcom content code and ensuring viewers can easily find and discover public service broadcast services such as BBC iPlayer and ITVX on smart TVs, set-top boxes and streaming sticks.Streaming services will be required to provide subtitles, audio description and signing to support people with disabilities, bringing them under the same regime as their PSB counterparts. VoDs will have to provide subtitles on 80 per cent of their programmes, while 10 per cent must have audio description and 5 per cent signed interpretation.According to the regulator Ofcom, traditional ‘linear’ viewing is down more than 25 per cent since 2011, and 68 per cent among 16-24s.5.2 million homes are signed up to all three of the most popular streaming platforms, including Netflix, Amazon Prime Video and Disney+. However, most video-on-demand services are not covered by Ofcom’s Broadcasting Code, which sets the content standards for harmful, offensive and accurate material found on television with some services are not regulated in the UK at all.“These new laws will level the playing field with global streaming giants, ensuring they meet the same high standards we expect from public service broadcasters and that services like iPlayer, All4 and ITVX are easy to find however you watch TV,” said Culture Secretary Lucy Frazer. “Our Bill will give these brilliant broadcasters and our legendary radio industry the tools to keep doing what they do best – nurturing the creative talent and skills that fuel the UK’s booming production industry, whilst making outstanding shows that we can all enjoy.”The bill was welcomed by Maria Kyriacou, Paramount Global’s President for Broadcast & Studios, International Markets. Alongside Paramount+, the US company also owns Channel 5, which will see its licence renewed.“We hope that Parliament supports and recognises the urgency of implementing this to underpin the health and vitality of our world-leading British broadcasting and creative sector – and protect it for the future.”Channel 4, which until recently was under threat of privatiation, will no longer be barred from producing its own content, if it chooses to do so, and will get a new legal duty to consider its long-term sustainability alongside the delivery of its public service remit.The so-called Crown Jewels list that maintains free-to-air coverage of sporting events such as the World Cup and the Olympics has been renewed.
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