Daily Mail: Soccer AM is AXED! Legendary Saturday morning football show will finish at the end of the season after 30 years

Story from Daily Mail:

Soccer AM is set to be shelved after almost 30 years as part of a drastic Sky Sports shake-up.

Staff were reportedly told on Tuesday that the show was to wrap up at the end of the current season.

The Sun claim that bosses have made the decision to axe the popular Saturday morning show, with 10 episodes left before it is taken off air.

A source told the Sun that morale is 'at an all-time low' following the 'bombshell' announcement which has left staff, who are now facing redundancy in May, 'raging'.

Saturday Social, which previously aired before Soccer AM, is reportedly going to fill the vacant slot from next season with an aim of targeting younger viewers.

Soccer AM has proven to be a huge hit for Sky since it first hit screens in 1995.

The 90-minute football comedy show include a variety of segments as well as sitdowns with some of the game's biggest players and managers.

Russ Williams and Helen Chamberlain were the original hosts, before Tim Lovejoy replaced Williams two years in.

Lovejoy, who hosted it through until 2007 before being succeeded by Andy Goldstein, and later Max Rushden, would regularly cause havoc in one of the many segments he came up with.

At one stage he was offering £5 to any fan who turned up at a match with a 'Lovejoy is a Legend' banner - but that was soon abandoned as banners appeared at multiple games and his costs were piling up.

The car park game, fans of the week, and the Soccerette - a feature where a young female modelled a kit of her team - were among the most notable segments.

Soccerette as a feature was abandoned in 2015 amid criticism it was exploiting the women involved.

More recent iterations of the show have been hosted by John Fendley, who got involved in 2015 when Rushden left, and former Hull City and Wigan Athletic midfielder Jimmy Bullard, who started in 2017.

Rocket - real name James Long - told Sportsmail following the news: 'It's the end of an era! The show was the first of its kind when it first aired in the mid 90's. It became cult viewing and a Saturday morning ritual for many households across the UK.

'Bacon roll, cuppa tea, Soccer AM! I think what made Soccer AM special was that we would cover all football leagues, from grassroots to the Premier League and we didn't take ourselves too seriously, we loved getting our viewers involved in show from Strangers on the Sofa, Fans of the Week and the Soccerette. It was a show for the people made by the by the people.

'It's a real shame that it's come to an end but what a journey it's been and I'm proud to have been a part of it.'

Speaking to the Athletic in 2020, Lovejoy revealed that he could no longer watch the show after he left.

'I stopped watching it when I left, it was too hard to watch it,' he said.

'I tune in every now and then because Fenners is on it and I want to support him. Again, another crap analogy, it's like watching your old girlfriend with another man.

'I couldn't do it. I couldn't watch it. So I stopped watching it totally. And then I started tuning in again to watch Fenners, because obviously I worked with him for years and he's a top bloke.

'It's too hard for me because I watch it all and I want to join in with it. I'd really like to input on the show and put stuff on there and I find it too hard.'

Soccer AM went on to become the first live show on Sky to have to go on a broadcast delay due to lewd references and swearing. What started as a three-second delay soon became a 10-second delay.

Sky Sports' schedule has been subject to drastic change in recent years, with shake-ups to their presenters or shows not uncommon.

Back in 2020 the decision was made to scrap Sunday Supplement, a morning debate show with newspaper journalists about football's biggest stories.

Soon after Goals on Sunday, a highlights show with Ben Shephard and Chris Kamara, and The Debate, were shelved.

A Sky spokesperson, who spoke to the Sun, said: 'Soccer AM has played an important role in our coverage of football for the past three decades, and we continually adapt to the evolving needs of our customers.

'We now go into a period of consultation to discuss the proposed changes with our people.

'We are unable to provide more detail while these consultations are underway.'

One iconic Soccer AM feature was their 'Skill Skool', which showcased the skills of young footballers.

Among those to feature in the segment in their younger years was Chelsea star Raheem Sterling, Liverpool's Jordan Henderson and West Ham striker Danny Ings.