Mattel, the toy and family entertainment company, and ITV have jointly announced new game show Pictionary (25 x 30”) based on the popular drawing game. The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.Following a successful run and currently in its third season in the US, Pictionary will launch on ITV1 and ITVX in December 2024. Based on Mattel’s board game of quick-fire sketches, Pictionary will follow the same rules as the familiar at-home game and will see two teams battle against each other. In the classic sketching and guessing game Giedroyc will be joined by two celebrity team captains who will lead their teams of contestants. Their mission is to draw images to match a word or phrase from a specific category and the teammates will have to guess correctly to score.The show will launch with a Christmas special and then the debut season will feature a run of 24 episodes.Giedroyc said: “Everyone is familiar with Pictionary, and I am so excited to help bring the game to life on television. It is such a pleasure to be a part of and I know people will love the show.”Alex Godfrey, Vice President of Content Distribution, Mattel, said: “Mattel is excited to see Pictionary’s popularity with viewers, and we can’t wait to bring this beloved game show to UK audiences, inviting even more fans of the classic game to join in on the fun.”Katie Rawcliffe, Director of Entertainment & Daytime ITV, said: “I am thrilled we are bringing this much loved game show to the UK. It’s perfect for all the family to enjoy and play along at home. With Mel Giedroyc at the helm, Pictionary is in the hands of a true entertainer. Her infectious energy and quick wit make her the perfect choice to host the show.Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution, added: “We are thrilled to bring the world’s most popular drawing game show to the UK audience with Pictionary. Our relationship with Mattel as well as Whisper North and ITV continues to grow with this brand.”The US series is hosted by Jerry O’Connnell produced by Fox First Run, Bill’s Market & Television Productions, and Mattel Television Studios. It is distributed by CBS Media Ventures and internationally by Paramount Global Content Distribution along with the format rights.
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