Channel 4 has appointed David Wigglesworth as Executive Creative Director & Creative Partner of 4creative, its in-house creative agency.In the expanded role, Wigglesworth will continue to focus on maintaining the company’s craft and creativity. In parallel, he will look across the business and collaborate with a variety of teams to bring the Altogether Different spirit of the Channel 4 brand to life.Alongside newly promoted Director of 4creative Miketta Lane, Wigglesworth will be jointly responsible for leading and growing the agency. He will oversee all creative output, working with 4creative’s leadership team, and be responsible for driving and delivering work inspired by Channel 4’s unique remit. Both Lane and Wigglesworth will report to Chief Marketing Officer Katie Jackson.Wigglesworth joins from his current role as Executive Creative Director at Grey London and brings more than 15 years’ career experience to 4creative. Prior roles have spanned Droga5, Sony Music, St Lukes, Mcgarrybowen & Fallon London, creating work for brands including Prime Video, Diet Coke, Pringles, Vodafone, Peta, Rustlers, Setapp and Maserati.Jackson said: “After I first met David, I couldn’t stop thinking about our conversation. He pushes limits, revels in creative chaos and really really loves TV. His work is innovative, energetic and boundless, awarded at every major international award show including D&AD, Cannes and the One Show. I’m delighted he is coming to join us at 4 and can’t wait to see what rules we can break together.”Wigglesworth added: “As a kid who spent their waking life one foot away from a TV screen, Channel 4 was special. Hollyoaks coached me through puberty, Beavis & Butt-Head blew my tiny mind and Brass Eye opened my eyes to satire. In my career, I’ve always admired 4creative, setting the bar impossibly high with years of groundbreaking work. Creative me (and kid me) are excited AF at this opportunity. I can’t wait to team up with the enigmatic Katie and her team of renegades, to keep the hits coming for 4creative.”Wigglesworth, who joins 4creative in January 2025, succeeds Lynsey Atkin who stepped down from her role as Executive Creative Director last month.
Copyright © 2001-2024. Advanced Television Ltd.