Sky Group CEO, Dana Strong said: “We welcome the decision to prioritise the Creative Industries in the government’s industrial strategy. There is a unique opportunity for the UK to be a global powerhouse of creative production. If together we seize the moment, the media and entertainment sector could be worth an additional £10 billion a year by 2033.”Sky found in its Powering Creativity report, that the UK media and entertainment sector has the potential to be worth an additional £10 billion a year by 2033 – to £53 billion in 2033, and equal to an additional 40,000 British jobs. Sky anticipates that international demand for British content is set to grow by as much as 50 per cent by 2033, as the UK continues to command a disproportionate share of the international market.Sky reports that it is continuously investing in the UK’s creative infrastructure. In 2022, the first production started at Sky Studios Elstree, its state-of-the-art film and TV studio. Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create over 2,000 jobs.
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