Sunday, 11 May 2025

Broadband TV News: TNT Sports agrees new long-term deals for Premiership Rugby

Story from Broadband TV News:

TNT Sports will continue as the home of English domestic rugby after agreeing new long-term deals with Premiership Rugby and Premiership Women’s Rugby.

It follows record audience figures in both competitions over the past 12 months.

Replicating the existing agreement, every single match from the Gallagher Premiership Rugby season – including the Play-Offs and Final – will be broadcast live on TNT Sports’ linear channels or its streaming platform discovery+ until the end of the 2030/31 season. Select matches from the Premiership Rugby Cup will also be shown on TNT Sports.

TNT Sports will also show at least one match from every Premiership Women’s Rugby round each season – including both Semi-Finals and Final – until the end of the 2028/29 season.

Andrew Georgiou, President and Managing Director of Warner Bros. Discovery Sports Europe, said: “TNT Sports is proud to cement its position as the home of men’s and women’s domestic rugby, providing fans with certainty on where they can watch every moment of every match of Premiership Rugby and extensive coverage of Premiership Women’s Rugby.

TNT Sports recorded two of its top five ever linear TV audiences this season. After 13 rounds of the 24/25 season Gallagher Premiership Rugby average audiences are up +11% vs 23/24 and +24% vs 22/23 seasons while TNT Sports’ live-to-live scheduling strategy has seen Saturday afternoon PRL matches drive a +39% rise in audiences when directly following a Premier League football match vs weeks with no EPL lead-in.

Premiership Women’s Rugby audiences, meanwhile, rose 156% following November’s Autumn Nation Series. March’s PWR Grand Final, which saw holders Gloucester-Hartpury overcome Saracens 34-19, drove a 36% increase in average audience vs the 2024 final, contributing to an 86% year-on-year increase in season average audiences on TNT Sports.

TNT Sports, which transitioned from BT Sport as part of the Joint Venture between Warner Bros. Discovery and BT in September 2022, has been the primary broadcast partner of Premiership Rugby since 2013.

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