Bizasia: ZEE refreshes brand as it transforms into a “content & technology powerhouse”

Story from Bizasia:

ZEE Entertainment Enterprises Ltd has announced its transformation into a Content and Technology Powerhouse, with an aim to offer premium quality content and an immersive consumer experience across entertainment platforms.

In line with its futuristic approach, the Company is taking bold steps forward to realise its long-term growth aspirations centered around enhanced performance and profitability. The Company will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetisation.

As part of this strategic transformation, the Company unveiled a new and dynamic brand universe for its next phase of growth, reflecting its bold ambitions for the future, sharp focus on achieving the targeted goals and its unwavering commitment to constantly innovate and deliver value to all stakeholders. As the first truly Indian brand operating globally, the cutting-edge look and feel of ‘Z’ symbolises the young, emerging India and its bold aspirations for the future.

The ethos of the new brand universe stems from the pioneering spirit of the Company to build a robust growth trajectory for the future by leveraging a blend of content and technology across the business.

The fabric of Z’s brand universe encompasses a blend of its deeply-rooted values and innovative spirit, which have been intricately woven into the design to reflect the Company’s rich legacy, agile approach and futuristic outlook. The new design aims to inspire trust and deliver meaningful entertainment experiences to consumers across the globe. The cutting-edge design further leverages the power of ‘Z’ in its adaptive and dynamic expressions across all platforms. The approach reflects the Company’s synonymity with ‘Z’ and its strong consumer connect established over the last three decades

In a fast-evolving landscape, the Company’s modern and adaptive brand universe encompasses a definitive commitment to all its stakeholders. Its unique brand promise of ‘Yours Truly, Z’ expresses trust and confidence in creating a meaningful impact within society and shaping a bright future that encompasses moments of optimism and togetherness for billions across the globe. This brand promise has empowered ‘Z’ to articulate its emotions in a heartfelt letter penned to all its stakeholders.

In the letter written to its valuable viewers, ‘Z’ expressed, “I promise to make you laugh louder, dream bigger and feel more deeply in every moment and through every experience. After all, life is not about counting the beats of your heart, but counting the moments that make your heart beat!”

The new brand universe was unveiled by the CEO, Mr. Punit Goenka at the Company’s marquee event, ZEE Cine Awards 2025, amidst the glitz and glamour of the industry. The Corporate brand embraced its new identity with an enthralling unveil in the presence of its stakeholders. In line with its consumer-focused approach, all the channels and platforms of the Company will embrace the new brand universe on 8th June 2025, during the telecast of ZEE Cine Awards.

Sharing his thoughts on the new brand universe, Mr. Punit Goenka, CEO, ZEE Entertainment Enterprises Ltd. said, “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the Company is futuristic, dynamic and agile; which is a firm representation of our team’s capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape. Our brand promise of ‘Yours Truly, Z’ reflects the Company’s consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes.”

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