Earlier this month, ZEE Entertainment Enterprises Limited unveiled its striking new corporate logo, setting the stage for a major brand refresh across its entire portfolio this June. The transformation promises a return to ZEE’s iconic identity while introducing a sleek, modern aesthetic across its television and digital platforms.Among the key changes is the phasing out of the current circular logo, replaced by the classic ‘Z’ icon, a design not seen since 2017. This shift marks ZEE’s return to its roots, reinforcing its mainstream appeal while embracing contemporary branding trends.Much like the Netflix ‘N’, the new ‘Z’ icon will become a central visual element across the ZEE network, appearing in on-air branding, digital assets, and promotional materials. This refreshed design aims to create a distinct, clutter-free identity, delivering a sophisticated, polished on-screen experience.Accompanying this transformation, ZEE TV is set to introduce an exciting line-up of new programming, including fresh fiction series, dynamic reality shows, and a business-focused segment, ensuring a diverse content offering that caters to evolving viewer preferences.The official rollout of the new branding will take effect on Saturday, 7th June, coinciding with the telecast of ZEE Cine Awards 2025, which will air globally at 19:30.
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