Story from CityAM:
Premier Sports is set to show 400 rugby games per season after agreeing a new deal to broadcast the United Rugby Championship (URC).The agreement, which will last four years and take the Irish challenger brand through until 2029, will see the multi-national URC broadcast on a dedicated Premier Sports Rugby channel alongside the likes of the Investec Champions Cup, EPCR Challenge Cup and French Top 14, as well as domestic leagues in both Japan and the United States.The URC is the reincarnation of the Guinness Pro14, and comprises teams from Ireland, Scotland, Wales, Italy and South Africa.Chief of Premier Sports, Richard Sweeney said: “We are very proud to extend our partnership with URC and to enter into our third consecutive agreement with one of the most exciting leagues in world rugby supported by passionate club rugby fans across Scotland, Ireland, Wales, South Africa and Italy.“The diversity, competitiveness and quality of rugby on show each weekend in the URC is exceptional and it’s been an exciting journey to have been on over the past seven years and great to see how the Championship has made huge strides forward with rugby audiences reaching record levels.“Extending our URC partnership is exciting news for UK rugby fans as we now offer six premium rugby competitions under one roof in an easy to access viewing platform, which is something that rugby fans have been asking for and gives our customers even more value for money. Premier Sports has become the home for all the best rugby action from the top club competitions in the world.”Premier Sports does not list its subscriber figures but City AM understands they’re north of 300,000. The platform had social media impressions totalling over 35m across the past month, when the Investec Champions Cup was taking pride and place across the European rugby market.
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