7.5 million tuned into its linear channels on Sunday, as viewers were drawn to watching Rory McIlroy finally win at Augusta and complete golf’s grand slam of major events. There was also a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19% share of total TV viewing, and a 39% share among under-35s – both higher than any terrestrial broadcaster.A record peak audience of 1.85 million viewers, commanding 37% of total TV viewership, were watching as McIlroy defeated Justin Rose in a playoff for the famous green jacket.In addition to the golf, the day’s viewing figures were helped by Liverpool’s 2-1 win against West Ham and Newcastle United’s 4-1 victory over Manchester United in the Premier League, Peterbrough’s EFL Trophy final win against Birmingham City, Aberdeen v Rangers in the SPFL, F1’s Bahrain Grand Prix, and more.Sky Sports managing director Jonathan Licht said: “Sunday was a day of unforgettable sporting drama, and a proud day for Sky Sports, as the live action had fans gripped from the morning into the early hours. From Rory’s historic win at Augusta to an exciting Bahrain Grand Prix and a packed schedule of football, cricket and tennis - it was a day that had it all. These record-breaking numbers are a testament to the incredible teams who work tirelessly behind-the-scenes to bring unmissable moments to life and showcase the very best in sport across the world.”
© 2024 Media Business Insight.