Sky has launched Sky Sports+, which will be integrated into a “revamped” Sky Sports mobile app, NOW sports package and will also be a dedicated new linear TV channel.Live sports coverage via Sky Sports+ will include the EFL, the ATP and WTA tennis tours, US Open, PGA Tour, men’s Super League rugby and more. Sky Sports+ will provide subscribers with 50% more live sports this year.Sky Sports+ will be provided at no extra cost to Sky Sports subscribers.Last year, Sky Sports announced it would air over 1,000 games-a-season in a £935m expansion and renewal of its EFL rights. It will show every Championship club at least 24 times a season.Sky Sports+ also brings enhanced features to the Sky Sports app, including live pause and rewind, and a recap feature for all EFL games shown on the Sky Sports+ linear channel.An improved scores section with offer fixtures, live scores and an extended view beyond the usual seven-day football calendar.Sky says that customers with a full Sky Sports subscription “won’t need to do a thing; Sky Sports+ will simply drop into the existing Sky experience across Sky Glass, Sky Stream, Sky Q and NOW.”Jonathan Licht, managing director at Sky Sports said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action, at no extra cost.“For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick off our ground-breaking new partnership with the ELF. And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”
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