Media Boy UK on X: Hochanda Global axe Shop Extra after just 8 weeks of broadcasting

Story from Media Boy UK on X:

We have today found a following on Shopping telly posted October 5th at 10pm:

Shop Extra ANNOUNCEMENT:

Dear crafters, 

 As you may be aware, a few months ago we at Hochanda Global made the decision to support our past colleagues, suppliers, and TV shopping friends in the wake of the news of Ideal World’s closure. 

By dedicating select hours on Craft Extra to a new channel, Shop Extra, our intent was to fill the gap left by the closure by using our studio space and expertise to bring customers the same interactive live shopping experience. 

In light of the recent news that Ideal World will return to air, we’ve made the decision to cease broadcast of Shop Extra. 

We’d like to take this opportunity to thank everyone who shopped with us over these past weeks, and to everyone involved for all of their efforts to help those affected – we’ve said it before, but TV shopping really is one big family and your support has meant a tremendous amount to all of us!

We hope you’ll join us in wishing everyone at Ideal World - returning and new - the very best for the future.

Media Boy UK on X has also found that OFCOM has reveal that Shop Extra owners Hochanda Global Limited want to reuse the Craft Extra brand going forward on Freeview and other networks.