Monday, 31 October 2022

Variety: Amazon Studios Names Warner Bros. Vet Sue Kroll Head of Marketing

Story from Variety:

Warner Bros. alum Sue Kroll has been named head of marketing for Amazon Studios after serving as lead consultant on the streamer’s extensive rollout campaign for the first season of “The Lord of the Rings: The Rings of Power.”

As part of her new role, multiple series and films in production and development at Kroll’s Kroll & Co. Entertainment banner will move to Amazon under a first-look deal.

Kroll begins her position with Amazon Studios effective immediately. She will report directly to Amazon Studios chief Jennifer Salke.

Before launching her own production house in 2018, Kroll served a long tenure as the president of worldwide marketing and distribution for Warner Bros. Pictures, debuting all of the films in the “Harry Potter” franchise, as well as “Argo,” “Inception,” “Dunkirk” and “Mad Max: Fury Road,” among many others.

“Sue has done an outstanding job leading the marketing efforts for ‘The Lord of the Rings: The Rings of Power,’ our biggest premiere in the history of Prime Video,” Salke said in an internal email announcing Kroll’s hire Monday. “She is widely respected, with deep industry knowledge, extensive experience, and strong relationships with talent and throughout the creative community. She is a seasoned professional, having marketed projects ranging from blockbuster global releases to award-winning niche film and television projects for over 30 years.”

Kroll is taking over the job that former Amazon Studios/Prime Video CMO Ukonwa Ojo exited in June. Ojo wasn’t long for the job, having replaced Andy Donkin in the chief marketing role in 2020.