Good news UK-based NFL fans, GiveMeSport can reveal that Sky have agreed a deal, in principle, to continue showing the NFL for the upcoming season.With the league’s pre-season officially underway, plenty of British NFL fans had been left wondering if the broadcaster would be showing the upcoming season, but sources have confirmed that they will indeed be showing their usual slate of live coverage, with bespoke studio coverage hosted by Neil Reynolds.We’ve been told that while the deal hasn’t been 100 percent confirmed at this stage, all parties have reached an agreement in principle, with the matter now in the last stages of being completely rubber-stamped.Sky has provided NFL coverage to UK viewers since 1995 and secured live rights to broadcast every game for the first time in 2015, when they signed a deal to show NBC's Sunday Night Football and ESPN's Monday Night Football.Hosted by the legendary Kevin Cadle for over 20 years, Reynolds took over the role at the beginning of the 2017-18 season, joined by regular guests such as Jeff Reinebold, Shaun Gayle, and Rob Ryan.Sky launched their official ‘Sky Sports NFL’ channel at the beginning of the 2020-21 season, but the league's previous deal with Sky, as well as ITV and Channel 5, ended earlier this year.With the league’s pre-season now officially underway after the LA Chargers beat the Detroit Lions 34-7 in Thursday’s Hall of Fame Game, the regular season kicks off on Thursday, the 4th of September, when the reigning Super Bowl Champions Philadelphia Eagles welcome divisional rivals the Dallas Cowboys to Lincoln Financial Field.Whether the Cowboys will have superstar pass rusher Micah Parsons on the field is anyone’s guess, with the 26-year-old sharing a statement on social media this week revealing he no longer wants to play for the team following complicated contract negotiations with owner Jerry Jones.Wherever he lands, British NFL fans will be able to watch superstars like Parsons, Jalen Hurts, and Patrick Mahomes every Sunday, Monday, and Thursday on Sky once again, with the company set to continue with their regular showings of one premium game in each time slot and all the prime time games, as well as NFL RedZone.The broadcast giant's coverage of the sport has had a huge impact on its growth in the UK, with the number of international games growing and tickets to the London games selling out in minutes. The Kansas City Chiefs' victory in Super Bowl LVIII was the most-watched NFL game in British television history, with a combined total of 3.4 million unique viewers."We are thrilled to see the number of people across the UK that watched Super Bowl LVIII on Sky Sports, ITV, and NFL Game Pass on DAZN," said NFL UK General Manager, Henry Hodgson. "The viewership, combined with the social engagement through Super Bowl week, is a testament to the growth of the NFL in the U.K., particularly among the youth demographic that we've targeted this season."
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