The Plug is a networking group open to all ethnically diverse members of the creative, digital media and television industries. The network will provide mentoring sessions, networking events, and masterclass webinars with high-profile diverse leaders within the industry, platforming diverse thought leadership.Co-founded by Channel 4 Sales staff Sigourney Quartey and Andrew Ukiwa, The Plug’s mission is to embed long-term equity into the fabric of the media industry. Connecting brands, creators, agencies, and businesses through a series of forward-thinking initiatives, activations, and events, The Plug aims to break down systemic barriers and empower diverse voices with targeted support, mentorship, and community.Its latest video series, Creative Hot Takes, is available now across The Plug’s social channels. Featuring candid insights from trailblazers such as Arcane Media co-founder Jordan Schwarzenberger, Renaissance Studios founder Tamara Barton-Campbell, and director Ray Solace, the series, shot at The Plug’s launch event at Channel 4’s Horseferry Road HQ, tackles real industry issues, from hustle culture to the rise of AI in creative spaces.Co-founders Quartey and Ukiwa were supported throughout the journey by Channel 4 Senior Leadership – Rak Patel, Emma Flaxman, Fatima Dowlet, Marcia Williams, and Jon Carthew.Rak Patel, Chief Commercial Officer, Channel 4 said: “The importance of equity is increasingly being taken for granted around the world, which only increases Channel 4’s responsibility to continue championing brilliant underrepresented creatives who need support more than ever. “Our message behind The Plug is clear: empowering diverse voices means enriching our own content whilst contributing to a more inclusive and equitable society. We will continue to lead the way in ensuring that all voices are heard and valued.”Ukiwa commented: “We have a simple mission for The Plug—to level the playing field for diverse communities across the media landscape. The creative world thrives on fresh voices, and it’s vital we create initiatives that uplift the very communities that make up modern British culture.”Quartey added: “We’ve been part of this industry for years and now we’re building something that gives back to the community that shaped us. With The Plug, we’re creating a space where diverse talent isn’t just welcomed, but celebrated and empowered to thrive. It’s a privilege to contribute to a future where equity isn’t a goal, it’s a given. “
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