Channel 4 is the new sponsor of KISS Breakfast, marking the first time that the broadcaster is sponsoring the Bauer Media radio station. The multi-year sponsorship, beginning immediately, will see a variety of Channel 4 trails, spotlights and credits featuring across the station’s content.Components of the sponsorship include three 10-second credits during each hour of KISS Breakfast (6am – 10am) from Monday to Friday. Also featuring online, these will include a creative that will adapt to changing Channel 4 marketing priorities, showcasing programmes from the Channel 4 archive alongside its latest offerings to highlight its ‘Altogether Different’ brand essence.The sponsorship was brokered with the support of agency OMD Create. The deal builds on Channel 4’s existing successful relationship with KISS, having previously partnered for ‘The Great KISS Breakfast Bake Off’ campaign in October 2024 to promote Season 15 of Channel 4 hit The Great British Bake Off.Iain Walters, Head of Marketing, Channel 4, commented: “We’re excited to team up with Jordan and Perri on KISS Breakfast. Every morning they’ll bring their listeners recommendations for what to watch or stream from Channel 4’s brilliant lineup of new and library content in their unique and entertaining style. Just like our own audience, KISS Breakfast listeners are young, keenly interested in current trends and always looking for great entertainment. We’re sure they’ll love hearing all the new content, recommendations and surprises we’re cooking up together.”Simon Kilby, Managing Director, Bauer Media Advertising, said: “As two of the biggest broadcasters in the UK, we’re so excited to have Channel 4 as the newest sponsor of KISS Breakfast and work with them over the coming years. It’s fantastic to see Channel 4’s Altogether Different brand branch into radio sponsorship, using KISS to amplify their purpose and messaging. This sponsorship is sure to be a leading example of how radio and TV can work seamlessly together to create added impact, connecting with audiences who love entertainment, seek trusted information and consume their media in multiple different ways.”Jordan and Perri, Presenters of KISS Breakfast, added: “Our KISS Breakfast listeners and Celebrity Gogglebox viewers know how much we love a bit of telly, so we can’t wait to work with Channel 4 to wake up the nation every weekday with the best vibes, energy and our top TV picks.”
Copyright © 2001-2025. Advanced Television.