Red Bee Media, the media services provider, and the newly combined entity of Fabric x Xytech, have announced a strategic partnership designed to enrich Fabric x Xytech’s product suite by integrating Red Bee Media’s metadata content and imagery for the US, Canada, UK and Ireland markets.This collaboration brings together Red Bee Media’s programm guide metadata, which includes channel lineups with Fabric x Xytech’s expertise in metadata management and media supply chain integration. The partnership aims to deliver a more personalised and engaging viewer experience across cable, satellite, and free-to-air services.Shaun Stark, Head of North America and Global Content Discovery at Red Bee Media, commented: “Fabric x Xytech’s focus on integrations of data services and increasing industry connections appeals to our want and need to expand our reach. The new offering of our metadata through Fabric x Xytech will allow customers direct access to our metadata and imagery. Unlocking a level of product enrichment for customers that boosts enhanced content volume and produces more robust engagement with easy accessibility can be a challenging feat. Together, our combined resources will simplify data management, enhance content volume, and boost engagement – our shared vision of success. With extensive experience in the media and entertainment supply chains, metadata, and television distribution, Fabric x Xytech’s team will power the connections to promote the sourcing and integrations now required in the video distribution industry.”Rob Delf, CEO of Fabric x Xytech, added: “The goal in our partnership with Red Bee Media is to not only offer Red Bee Media’s enriched content assets where essential, but also to build the connections required for this metadata and imagery to reach the level of growth needed to satisfy the audiences in a market of immense demand. We are excited to collaborate with Red Bee Media as we share common priorities of providing excellent services, building customer connections, and fostering growth.”The first customer platform integration of the new metadata product will launch on December 15th.
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