Sky Media is to represent kids channels Cartoon Network, Boomerang and Cartoonito as part of an expansion of its agreement with Warner Bros. Discovery UK & Ireland.Sky Media will be the exclusive sales house for Spot and On Demand advertising across Sky platforms and will sell sponsorship alongside Warner Bros. Discovery for Brands, the advertising sales arm of Warner Bros. Discovery.The extended sales representation deal with Warner Bros. Discovery UK & Ireland builds on a long-standing and successful ad sales partnership, which has been in place since 2002. Sky Media currently sells for channels including Quest, Discovery, TLC, Food Network as well as BT Sport, (TNT Sports), the joint venture with BT.Brett Aumuller, Managing Director Sky Media, said: “We’ve always had a fantastic partnership with the Warner Bros. Discovery team and it’s great to enhance this further through addition of their Kids channels within our advertising portfolio. As both our businesses evolve at pace, we continue to work together, so that audiences and advertisers have exciting content and platforms to watch and engage with.”Katie Coteman, GVP, Head of Advertising and Partnerships Warner Bros. Discovery UK & Ireland, said: We’re really excited our fantastic portfolio of Warner Bros. Discovery kids’ content will be soon coming under the Sky Media advertising umbrella, growing our successful partnership further. Cartoon Network, Boomerang and Cartoonito are some of the most-loved kids’ channels in the UK & Ireland and this partnership with Sky Media will unlock opportunities to connect them with relevant brands.Sky Media represents over 130 channels including all of Sky’s channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of third-party broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery, GREAT!, A+E Networks, AMC Networks and BT Sport.
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