Warner Bros. Discovery Sports has recorded its best-ever Tour de France performance in key markets including France, Spain and Norway.The broadcaster has rights to the international cycling competition in 50 European markets.Discovery+ grew its Tour de France streaming audience by five times compared to 2021.Streaming across all digital platforms including the Eurosport App increased by almost a third (32%) year-on-year.Linear also bucked the wider industry trend, by recording its best pan-Europe Tour de France television performance for five years.Coverage of all 21 stages of the Tour de France was made available through uninterrupted streaming on discovery+, the Eurosport App and GCN+ in addition to television coverage on Eurosport 1 and Eurosport 2.Warner Bros. Discovery Sports has now turned its attention to the inaugural Tour de France Femmes across all platforms.
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