Under the agreement, SPT will own and operate the 16 ad-supported channels in the company’s portfolio, pending regulatory approval.
The deal has been struck between SPT Networks and private equity firm Veronis Suhler Stevenson, majority shareholders in the CSC Media Group, with SPT acquiring 100 percent of the company.
Following the acquisition, SPT Networks will be the No. 5 cable/satellite/multichannel player in the UK market in commercial ad views.
Advertising on all of SPT’s channels is sold by Sky.
Once the acquisition is concluded, the company will report to Kate Marsh, SPT’s senior vice president, Networks, Western Europe.
SPT entered the UK market in 2011 with one channel feed (Sony Entertainment Television) on Sky and had grown to 9 channel feeds across multiple platforms including 2 free-to-air national feeds on Freeview, reaching a combined total of more than 20 million viewers per month.
Channel brands include Sony Entertainment Television, Sony Movie Channel, Movies 4 Men, and Movie Mix.
This acquisition complements SPT’s current movie and entertainment channels and expands its offering into the music and children’s genres with the addition of brands including True Entertainment, Pop and Chart Show TV.
Additionally, the deal expands SPT’s reach on Freeview from two to four channels.
SPT will now own (NO +1 Hour channels on this info. (* mean on Virgin Media right now):
- True Entertainment*
- SONY TV*
- True Movies 1*
- Tiny Pop*
- SONY TV Asia*
- SONY MAX*
- SONY SAB*
- Bliss
- Chart Show TV
- Chart Show TV Dance
- Flava
- Kix
- POP
- Pop Girl
- Scuzz
- Starz TV
- The Vault
- True Drama
- True Movies 2
- More>Movies
- Movies 4 Men (Broadcasts in Smallworld areas right now)
- Sony Movie Channel
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