Virgin: Formula 1 fans on pole with Virgin Media and Sky Sports F1

Virgin Media, one of the UK's leading entertainment and communications companies, will be making the new Formula 1TM channel from Sky Sports available to Virgin Media customers, ensuring they will be able to watch every possible minute of the Formula 1TM Grand PrixTM 2012 season.
The new channel, Sky Sports F1TM, will join Virgin Media’s TV service from its launch in March. The channel will be dedicated to comprehensive reporting of the world's most prestigious and popular motorsport series, including live coverage of every race, practice, and qualifying session. Martin Brundle, David Croft, Georgie Thompson, Ted Kravitz, Simon Lazenby, Natalie Pinkham and Steve Rider will bring viewers all the news, views and live action from the start of the new Formula 1TM season.

The channel will be added to the complete Sky Sports package available through Virgin Media, alongside Sky Sports 1, Sky Sports 2, Sky Sports 3 and Sky Sports 4. Subscribers to this package will have the channel added automatically at launch. Sky Sports News is separately included in all pay TV tiers.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “We’re delighted to be able to offer this new channel right from the off as it’s certain to be an exciting Formula 1TM season with a record number of races and six former or current world champions racing for the title.”

Rob Webster, director of Sky’s commercial group, adds: “As the new home of the world’s most exciting motorsport series, Formula 1TM is going to get the full Sky Sports treatment. Extending the distribution of our dedicated channel is great news for all Sky Sports subscribers, enabling millions of pay TV homes to enjoy the benefits of our innovative coverage and investment in must-see content.”