More info on the new channel from Channel 4

Story from Guardian Media:

Channel 4 is also looking to launch a repeats channel, seen by some in the media industry as a somewhat cynical attempt to boost figures.
"The launch of the repeats channel is classic [commercial] impact chasing at the expense of creativity," said one media buying executive.

According to the executive, media agencies are expected to learn more about plans for the repeats channel next month. Channel 4 is in the process of looking at bidding for an slot on the (Sky's) electronic programming guide for the channel.