Due to today two year deal with Channel 4 and Sky with the UK Super League that will see Channel 4 broadcast on free-to-air television in the UK for the first time in its history.
Media Boy HQ feel it now say if the UK government sell Channel 4 (and we hope they do or make Channel 4 sell it sister channels The Box, Box Hits, Kiss, Magic and Kerrang).
Media Boy HQ also think ITV and Comast (Sky) will be making bids to own Channel 4.This post is the views of Media Boy HQ and Media Boy Blog.