Liberty Global-owned Virgin Media has struck a new multi-year partnership with pay TV operator Sky, enabling viewers to have access to Sky channels including Sky Cinema and Sky Sports as well as making Sky’s UHD TV content, including sport and movies, available to its customers.
Sky’s line up of entertainment, cinema and sports channels will continue to be available on Virgin Media’s TV platform, with Virgin customers set to enjoy new Ultra HD linear and additional video-on-demand content from the pay TV operator next year.
The new content will include Sky Cinema Original films and live sports in UHD, along with Sky original drama on demand, including shows like Jamestown and the forthcoming comedy Brassic, starring Michelle Keegan.
The UHD content will be available on Virgin Media’s UHD V6 box.
NBCUniversal’s suite of channels, including Universal, E! and SyFy, are included as part of the partnership, with Virgin Media customers also able to watch Sky Cinema through the Virgin TV Go app for the first time.
The latest deal between the pair builds on a closer collaboration between them. It follows the launch of Sky’s AdSmart addressable advertising technology to Virgin Media homes.
© Digital TV Europe 2019.