A new Media Boy Source has told us that Viva Music Channel is to close on January 31st at 6am and will be replaced by a Temporary pop up channel for Valentines called MTV Loves.
MTV Loves will run until March 1st when it will move to Virgin UK Channel 318 and rebrand as MTV OMG.
Virgin Media Views: Are Virgin making room for MTV Classic to launch after March 1st?
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