Sky’s concern over the threat from BT Sport is also understood to be part of the reason for the delay in agreeing a carriage deal with Virgin for their cable customers to access Premier League matches next season.
Sky, who had to pay far more than expected for PL rights because of BT Sport’s entry into the market, need to recoup some of that cost by charging Virgin more for their platform contract. And they will be wary of Virgin bundling BT Sport’s PL games into subscription offerings.