The Hits will be renamed 4Music under rebranding plans from owner Channel
4.
It comes after Emap, with which Channel 4 co-ran the music service as
well as several radio stations, sold its consumer division to Bauer for £714.3m.
The 4Music brand is already used for strands on E4 and
will feature on The Hits on Sundays from March.
The channel is expected to be
totally renamed before the end of the year as contracts with partners come to an
end.
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