Variety: Tubi set to launch in UK by 2025

Story from Variety:

Tubi’s updated brand identity comes as the streamer plans to expand in the U.K. this summer. The company last fall hired David Salmon, former CTO of Endeavor Streaming, as EVP and managing director of international to head up the expansion.

“As you scale globally you need to make sure there’s visual iconography to establish the brand instead of just text,” said Nicole Parlapiano, Tubi’s chief marketing officer. The new branding “really just brings everything together that we’re doing across programming, product and brand. It creates more cohesion… The goal was to create a design system that works across all touchpoints.”

Tubi’s growth is strongest among young, multicultural audiences, Parlapiano said, and the new branding is meant to underscore that the AVOD platform is “fun, bold and engaging.”

Fox Corp. CEO Lachlan Murdoch, in announcing the company’s fiscal Q1 2024 earnings, touted Tubi’s performance for calendar year 2023. He said Tubi boosted total view time 62% while growing revenue 17%.