Ideal Shopping Direct Limited ("ISD") has today agreed to sell its business trading as Create and Craft to Hochanda Global Limited, operating as “The Craft Store” ("Hochanda"). This brings the two leading UK teleshopping channels for Craft products together.
In the coming weeks, ISD and Hochanda will co-operate to broadcast Create and Craft programming on its current channels, notably Freeview channel 95, (Virgin UK Channel 748) and Sky channel 683.
In due course, Hochanda will merge the two businesses to offer customers a wider choice of crafts and suppliers.
Copyright © Ideal Shopping Direct Limited.
Keep it with Media Boy HQ to see if Virgin Media launch The Craft Store or drop Create & Craft!!!