Virgin Media customers who own a 4K Ultra HD TV could be in for a treat.
The broadband and TV supplier has just announced it’s launching a brand-new channel that is dedicated to showing every programme in 4K.
This new service will go live on September 17 and will be free for Virgin TV Full House and VIP customers with a V6 set-top box.
Virgin says that anyone with those premium bundles can tune into a collection of critically acclaimed dramas, documentaries and watch a selection of hot-ticket concerts at no extra cost in Ultra HD.
The upcoming schedule includes series such as ‘Start Up’ with Martin Freeman, ‘Masters of Sex’ starring Michael Sheen and political powerhouse ‘House of Cards’ as well as wildlife and nature documentaries set in Zambia and Vietnam, plus gigs from the Rolling Stones, Sting and Imagine Dragons.
Speaking about the new service David Bouchier, Virgin Media’s Chief Digital Entertainment Officer, said: “With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality.
“From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there.
“We’ve shown some of this year’s biggest sporting events in Ultra HD, such as the Champions League and Wimbledon finals and we’re now giving entertainment the Ultra HD treatment. It’s all part of our ongoing investment to give our customers the best way to watch the best TV.”
Virgin TV Ultra HD will air on channel 999 and broadcast at prime-time until the early hours.
The channel will begin broadcasting from 8.20pm on Monday, September 17 with comedian and ‘Love Island’ narrator, Iain Stirling becoming the ‘voice’ of the channel for its opening night next week.
Virgin Media has already broadcast an array of sporting events in 4K UHD including the Champions League Final, the 2018 French Open, Wimbledon Championships, as well as a selection of matches from this year’s World Cup.
This news comes as other services, including Sky, continue to push their 4K content to more homes.
Sky recently announced more films, sport and entertainment would arrive be beamed into homes in this stunning format.
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