Sky is set to launch its dedicated racing channel early next year as the ground war intensifies between the two main media rights groups in the sport.
Sky Sports Racing was first mooted more than a year ago when the satellite broadcaster took a strategic 51 per cent controlling stake in At The Races (ATR).
Now it appears that the idea will become a reality as Sky prepares, according to one insider, for “an all-singing, all-dancing” high-definition channel that will be available to its 14 million subscribers.
After The Times revealed the change in shareholding, Sky said: “We have been long-term partners and investors in ATR and have decided to strengthen that partnership.”
Yesterday it declined to comment further.
© Times Newspapers Limited 2018.