Virgin Media: Virgin Media and Southampton Football Club announce three-year partnership

Story from Virgin Media:

Virgin Media has today announced a three-year partnership with Southampton Football Club.

It will see the UK’s award-winning TV and ultrafast broadband provider become the club’s official shirt partner from the start of the 2016-17 season, placing Virgin Media at the heart of English Football.

The partnership brings together one of the world’s fastest-growing football club brands with the UK’s only TV provider to offer all of the live footballing action from both BT Sport and Sky Sports in one package.

The two organisations will work together to develop a number of initiatives aimed at putting fans at the heart of football, with further details to be announced before the start of the Premier League season.

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