This week on Virgin TV

Eurosport HD (July 24th 2012).
Pan European Eurosport HD will close on Virgin Channel 522 today.
British Eurosport HD (July 25th 2012).
British Eurosport HD will launch on Virgin Channel 522 today.

BBC Olympics HD (July 25th 2012).
3 BBC Olympics channels in HD will launch on Virgin Channels 550 to 572 today.

BBC Olympics (July 25th 2012).
3 BBC Olympics channels will launch on Virgin Channels 574 to 576 today.

BBC Three (July 27th 2012).
The BBC to broadcast BBC Three all day for the few weeks on Virgin Channel 106.

Eurosport 3D (July 27th 2012).
Eurosport will relaunch their 3D Channel on Virgin Media for the Olympics on Virgin Channel 523.

BBC Olympics HD (July 27th 2012).
21 BBC Olympics channels in HD will launch on Virgin Channels 553 to 573 today.

BBC Olympics (July 27th 2012).
21 BBC Olympics channels will launch on Virgin Channels 577 to 597 today.