Virgin Media has unveiled its first ever ad campaign to promote its high definition service, along with confirming that HD variants of Sky Sports 1 and 2 will "soon" join its lineup.
Yesterday, Sky agreed to offer its flagship sports channels at a lower wholesale cost to Top Up TV, Virgin Media and BT Vision, along with dropping its plan to get a 'stay' on Ofcom's wholesale pricing model at the Competition Appeals Tribunal.
Following the move, Virgin Media will also get access to the HD versions of Sky Sports 1 and 2. As Sky is expected to communicate further on its HD pricing plans by mid-May, Virgin would presumably look to start offering the channels in time for the 2010-11 Premier League season.
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