Virgin Media has unveiled its first ever ad campaign to promote its high definition service, along with confirming that HD variants of Sky Sports 1 and 2 will "soon" join its lineup.
Yesterday, Sky agreed to offer its flagship sports channels at a lower wholesale cost to Top Up TV, Virgin Media and BT Vision, along with dropping its plan to get a 'stay' on Ofcom's wholesale pricing model at the Competition Appeals Tribunal.
Following the move, Virgin Media will also get access to the HD versions of Sky Sports 1 and 2. As Sky is expected to communicate further on its HD pricing plans by mid-May, Virgin would presumably look to start offering the channels in time for the 2010-11 Premier League season.
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Media Boy UK Blog Extra Pages
- Virgin Media UK's EPG listings for all boxes (Updated November 2024)
- Virgin Media UK's Flex Channel lineup (Updated November 2024).
- Channels that Virgin Media UK may get when existing deals with the owners are renew (Updated November 2024).
- When Virgin Media UK moved channels over to MPEG4
- Channels only on Smallworld Cable & Virgin ROI areas (Updated January 2023).
- MEDIA BOY UK HQ COPY RIGHT (January 2024)
- That's TV 2 set to launch on Virgin Media UK
- EXCLUSIVE: Virgin Media UK set to move That's Christmas to new EPG number soon