Story from Digital Spy:
Up to four more linear high definition channels will launch on Virgin Media's digital cable service over the next few months, Digital Spy was told today.
In an exclusive update on the cable operator's plans for high definition, a spokesperson revealed that "advanced discussions" are underway with "a number of content providers... aiming to launch three to four linear HD channels over the next few months".
The Virgin Media spokesperson said the cable operator has concentrated on delivering HD shows on demand instead of carrying linear channels, many of which rely on upscaled content, because on demand is a "revolutionary step" in the development of TV compared with the "progressive improvements" offered by high definition.
"We are actively focused on high definition," the spokesperson added. "We are hoping to close deals as soon as we can."
It is understood that additional talks are underway with a view to adding more linear HD services later this year and into 2010.
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