Virgin Media TV Blog: Virgin Media in negotiations for History HD

THIS POST WAS ADDED TO MEDIA BOY BLOG ON JULY 21ST 2021:

According to Cable Forum A&E, the folk behind the History channel, say that

We are in active discussions with Virgin Media in relation to both Military and History HD.
We hope that our discussions will be successful, but in the meantime would suggest that you also express your desire to receive these Channels directly to Virgin Media.

It is unclear whether this is for the HD channel or more on demand content (there has been some History HD on demand programming already, notably The Universe).
Still no official confirmation from Virgin regarding the timing of any additional HD services.

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Digital Spy: Virgin "actively focused" on HD

Story from Digital Spy:

Up to four more linear high definition channels will launch on Virgin Media's digital cable service over the next few months, Digital Spy was told today.