Tuesday, 17 March 2009

Digital Spy: Virgin Media to axe Trouble channel

Story from Digital Spy Forum:

Virgin Media Television will close its Trouble channel and replace it with another version of Living, it has emerged.
In February, Virgin replaced Trouble's timeshift with a one-hour shift of Living2, a move that made the women's TV brand one of Virgin's strongest on the Sky and cable programme guides with four slots.

Trouble launched on February 3, 1997 when shows for older children were spun-off from The Children's Channel.

The brand gradually evolved to aim more at teenagers and young adults, and the channel eventually moved out of the kids' section of the programme guide in 2006 when it was repositioned as a general entertainment channel for young people.

Earlier this month, Virgin put its content division up for sale.