UKTV: UKTV unveils its new factual channel brands – Eden and Blighty

UKTV today reveals the next stage of its re-branding strategy with the launch of the new factual channel brands: Eden (previously UKTV Documentary) and Blighty (previously UKTV People). The channels will launch in early 2009.

Eden is the gateway to the greatest shows on earth. From the scale and beauty of BBC blue chip series like Planet Earth, Ganges, and Superstorm to the revelation and intimacy of Tribe and Big Cat Diary, Eden guarantees a daily shot of astonishment. With the aim of stimulating minds and provoking a sense of wonder and awe, Eden promises a bigger, bolder and brighter window on the world.

Blighty unashamedly celebrates all that is great, unique and inspirational about Britain today. Packed with programmes that explore the complexity, irony, contradictory and definitely quirky traits of modern Britain, Blighty revels in what makes the country brilliant. From Who Do You Think You Are and Coast to Trawlerman to Louis Theroux Meets… as well as some stunning new commissions, Blighty gives permission to indulge in everything that is brilliant about Britain. There is no channel like Blighty and there is no place like Britain!