Friday, 2 March 2007

Digital Spy: The Biography Channel to be rebrand as Bio from April

The Biography Channel, a joint venture between BSkyB and A&E Networks, is to be rebranded as Bio from April.
A new logo and on screen identity will be launched, giving it a more contemporary look.

Head of marketing Michelle Danks said: "With a wider range of programming we felt that the old identity no longer reflected this change, or the growth of the channel from documentaries to entertainment, from classic to contemporary."

The Biography Channel can be seen on Virgin TV channel 242.