The Biography Channel, a joint venture between BSkyB and A&E Networks, is to
be rebranded as Bio from April.
A new logo and on screen identity will be
launched, giving it a more contemporary look.
Head of marketing Michelle
Danks said: "With a wider range of programming we felt that the old identity no
longer reflected this change, or the growth of the channel from documentaries to
entertainment, from classic to contemporary."
The Biography Channel can
be seen on Virgin TV channel 242.
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